Over the years, we have learned much about buying art from the perspectives of both client and gallerist. Here are our tips for collecting original Indian art, whether buying paintings online or at a gallery:

  • Buy what you love. Either you connect with a painting, or you don’t—if you are taking too long to make a decision, it might be best to let it go. The painting you buy will likely be with you for a while, and it may be something that you see in your home every day. So, choose art you strongly connect with and love.
  • There is no correct way to collect art. How one buys art varies from person to person—some clients buy several paintings in one go, while others prefer to buy one painting at a time. Figure out what works for you and go with that.
  • Ask questions! An experienced gallerist should be able to answer your questions on an artist, including their credentials, history, creative process, the story behind their art and the condition of the painting. These are important aspects of the art buying process, and knowledge enhances the joy of living with art and supporting artists.
  • Educate yourself about contemporary Indian art by attending local art exhibitions, museums, artist talks or even art classes. There are plenty of opportunities to learn about Indian art in the San Francisco Bay Area, which we have outlined in our Resources page.
  • Keep all authenticity certificates and invoices for your purchased paintings or prints. Proper filing of these documents can prevent future confusion concerning damage, loss and value.


  • Work with a professional art consultant, gallerist or designer who can help you determine types of paintings, styles, sizes, prices and number of pieces to buy. These are all important decisions that will ultimately influence the impact of the art on your workspace.
  • Identify original paintings that are in sync with your brand and enhance the image of your company. For example, the art in a pediatrics office (animals, birds, forests, cars) will be different from what is fitting for an established law firm (conservative abstracts, landscapes, still life), which may be different still from what will work in a tech startup (funky, out of the box, cutting edge abstracts). The paintings should also work well with the existing aesthetics of your office space.
  • Keep the ultimate experience in mind. Your selections should enhance the experience for both employees and clients of your business. When done right, art is uplifting and adds an important new dimension to the vibe of a space.